How to Solve the Problem of Problem-Solving

The biggest hurdle facing content marketers today is the problem of problems: we have a problem understanding the problems that drive our customers. Good marketers solve customer problems with their product. Great marketers solve customer problems with their content.

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The Golden Rule of Content

We writers want a silver bullet to improve our writing. But while we’re looking for the silver bullet, we often overlook the Golden Rule of Content – and the #1 way to improve our content.

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