Emily Irish is a content marketer at Zapier. She specializes in content strategy, brand marketing, and articles that build thought leadership and audience engagement.

In the past, she has worked with partners like Google, Amazon, and Bing to produce high-traffic educational webinars to ecommerce retailers. Her presentations have been given on the main stages of top industry shows like IRCE, eTail, Magento Imagine, and Fashion Digital.

Emily also managed Ecommerce Insiders, a mid-sized blog for ecommerce retailers. In her spare time she enjoys reading, building WordPress sites, tabletop gaming, and writing fiction.


What I’ve Been Reading

All Marketers Tell Stories (Seth Godin)

Essentialism (Greg McKeown)

Everybody Writes (Ann Hadley)

YouTility (Jay Baer)


Recommended Blogs

I may be biased, but even before I started working there, Zapier was my go-to blog for app and productivity advice. Check out their great app reviews and app roundups (want to know what the best to-do apps are? Now you can!).

CoSchedule is the blogger/content marketer’s best friend. With tons of relevant, actionable content and convenient checklists, this is definitely one to bookmark.

If I have a social media question, I go to Buffer before I go to Google. Their articles are comprehensive, conversational, and go the extra to solve their audience’s problems.

The Hubspot blog is like a Sales and Marketing masterclass. They have the richest, most helpful content on marketing that I’ve found anywhere on the web. Their Inbound methodology is brilliant, and has greatly influenced my own approach to marketing.